A digital marketer is responsible for ensuring that the website is easily found by the target audience. Digital marketers support the wider marketing team and the strategic goals of the whole company by rolling out marketing strategies in the online environment. Digital marketing has become a vital component in organizations’ overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product. Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online. The need to be where the customers are at all times means that digital marketers have a significant responsibility to be attuned to changes in technology, social media and software.
