Customer service is the act of supporting and advocating for customers in their discovery, use, optimization, and troubleshooting of a product or service. It’s also the processes that support the teams making good customer service happen. The goal of customer service is to foster lasting customer relationships. Customer service is important because it sets your business apart from competitors. It can make people loyal to your brand, products, and services for years to come. Customer service is a part of the company dealing with customer interaction and customer satisfaction. Consisted out of customer care agents, their role is to keep the conversation between the companies and customers in good manners. They play an important role in customer relationship management. Good Customer experience is built by giving structure to all the customer interaction points according to organizational culture or need for digitization or any such components. Every single company has multiple competitors. The number of competitors will continue to grow as the original gains in popularity, and new technology, making things easier to create, floods the market. Because the features being offered are so similar, there needs to be some kind of differentiator, or unique offering, to attract and keep customers with a company.
